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# There are competitors for the company who produce

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there are competitors for the company who produce similar motorcycles at a lower price; thus, affecting the rates charged by Harley Davidson for their products. Part 4: Firms Profits (Given In Thousands) 2017 : Revenue : \$5,647,224 Net income: \$521,759 2016: Revenue : \$5,996,458 Net income: \$692,164 2015: Revenue \$5,995,402 Net income: \$752,207 Calculation of the Percentage Change in Revenue and Net Income Percentage change in revenue from 2016-2017 = [(2017 revenue – 2016 revenue) / 2016 revenue ] x 100% [(\$5,647,224 - \$5,996,458)/ \$5,996,458] x 100% = -5.8% Percentage change in net income from 2016-2017= [(2017 net income – 2016 net income) / 2016 net income] x 100% [(\$521,759 - \$692,164)/ \$692,164] x 100% = -24.62%

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FIRM ANALYSIS 5 Percentage change in revenue from 2015-2016 = [(\$5,996,458- \$5,995,402 / \$5,995,402)] x 100% = 0.02% Percentage change in net income from 2015-2016 = [(\$692,164- \$752,207/ \$752,207)]x 100% = -7.98% Discussion: The company’s revenue increased slightly from 2015-2016 and decreased substantially form 2016-2017. The net income for the company decreased substantially for the three years.
FIRM ANALYSIS 6 References Baye, M. R., & Prince, J. (2017). Managerial economics and business strategy . New York, McGraw-Hill Education. Harley-Davidson, Inc. (2017). Form 10-K. Retrieved from - 31x201710xk.htm#sAD8603762C80424755B3B6304405F30D
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• Spring '16
• Motorcycle, Harley-Davidson

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