DT session 1-3 slides.pdf

Sunil sangra design thinking creativity innovation

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Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching Innovation Journey 59
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Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching Innovation Journey 60
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Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching Innovation Journey 61 Cognitive Biases
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Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching Innovation Journey 1 Confirmation Bias : Searching for and interpreting information in a way that confirms one’s preconceptions. 2 Negativity Bias : Giving far more weight to negative information and experiences than positive ones. Originally developed as an evolutionary survival mechanism, valuing a negative experience could some times save your life. 3 Anchoring : Relying heavily on one piece of information and ignoring all others. 4 The Bandwagon Effect : Doing or believing things because others do. Instead, do something because you believe in it, because the data shows you it’s the right thing do, and because you’re now capable of doing it. 5 Loss Aversion : Avoiding losses more than we seek gains, meaning we are fearful of change and so we tend not to change, even though we’re living in a world where flipping over to new technology can give us amazing advantage over other things. Cognitive bias explains why our brains aren’t naturally wired to think exponentially 62 Cognitive Biases
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Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching Innovation Journey 1 Confirmation Bias : Searching for and interpreting information in a way that confirms one’s preconceptions. 2 Negativity Bias : Giving far more weight to negative information and experiences than positive ones. Originally developed as an evolutionary survival mechanism, valuing a negative experience could some times save your life. 3 Anchoring : Relying heavily on one piece of information and ignoring all others. 4 The Bandwagon Effect : Doing or believing things because others do. Instead, do something because you believe in it, because the data shows you it’s the right thing do, and because you’re now capable of doing it. 5 Loss Aversion : Avoiding losses more than we seek gains, meaning we are fearful of change and so we tend not to change, even though we’re living in a world where flipping over to new technology can give us amazing advantage over other things. Cognitive bias explains why our brains aren’t naturally wired to think exponentially 63 Cognitive Biases BOLD
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Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching Innovation Journey Therefore . . . 64
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Sunil Sangra Design Thinking | Creativity | Innovation | Strategy Consulting | Training | Coaching Innovation Journey 93% 65 Of executives say their company’s long term success is dependent on the ability to Innovate Acce nture 2013 Innovation Survey; BCG 2014 Innovation Survey; Innosight 2014 Innovation Survey
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Sunil Sangra Design Thinking | Creativity | Innovation | Strategy
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  • Fall '19
  • Sunil Sangra

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