DSST Business Ethics and Society-Study Guide 3

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secret or confidential without the permission of the holder of the information. Sustainability - s based on a simple principle: Everything that we need for our survival and well-being depends, either directly or indirectly, on our natural environment. Sustainability creates and maintains the conditions under which humans and nature can exist in productive harmony, that permit fulfilling the social, economic and other requirements of present and future generations. Sustainability is important to making sure that we have and will continue to have, the water, materials, and resources to protect human health and our environment. Green Marketing - marketing of products that are presumed to be environmentally safe Four P’s of advertising – The marketing Mix – Marketing decisions generally fall into 4 controllable categories – product, price, place (distribution) & promotion . False Advertising - Any advertising or promotion that misrepresents the nature, characteristics, qualities or geographic origin of goods, services or commercial activities According to William Shaw and Vincent Barry there are 4 types of advertising abuses:
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Ambiguous Advertising (Implied Falsity) - Advertising technique using a statement that can be interpreted in different ways to mean different things. Advertisers will deliberately use ambiguous statements (Big savings, low payments, sporty cars & mild cigarettes ) in their advertising so that the message will mean different things to different people. Concealed facts - Advertising which deliberately fails to communicate some facts needed to make an informed decision (i.e., health insurance policy lists illnesses covered but fails to list commonly covered illnesses not covered) Exaggerated Claims (Puffery) - Extravagant praise. It is the combination of exaggeration and evaluation (use of superlatives: greatest, biggest, best, fastest, etc) Psychological Appeals - attempts to link the product to the prospect's deepest and most basic needs. It uses “emotion” to persuade rather than reason. Juristic Person – Term applied to a labor union that has assumed the status of a legal entity which can negotiate on behalf of its members. Myers-Briggs – dichotomies that form it are divided into 3 categories – attitudes, functions, lifestyle Lobbying - Business’s primary means of influencing government - the act of attempting to influence decisions made by officials in government , most often legislators or members of regulatory agencies . Lobbying is done by people or groups, from private-sector individuals or corp , fellow legislators or government officials, or advocacy groups (interest groups). Ad hoc - Latin phrase meaning "for that". It generally signifies a solution designed for a specific problem or task, non- generalizable, and not intended to be able to be adapted to other purposes.
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