hundred bottles recycle, people will receive a free pack of six Coca-Cola bottles. Another
good way would be to sensibilize them with the environment risk. Indeed, in France people
are also really concerned with what is going on to the environment. If Coca-Cola can come up
with a campaign that shock people, they will be more willing to recycle.
Social Media and Humor Case Study
CS 11-1) Select and analyze a few online campaigns where the humor is used with the
product and without the product. Are there any differences in the number of posts or
responses to these? Which method do you think works best, using humor alongside the
product or without the product? Give examples.