Eurodisney mentioned that walt disney company intends

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EuroDisney mentioned that Walt Disney company intends to capitalize on the experienced gained from its international exposure in Tokyo and saw that Europe was the next logical choice due to its long established acceptance of Disney products and films, the latter having wider audience in Europe than in America. Its population of 320 million with airplane distances of less than 3 hours also made the option very lucrative. Disney also intended to correct the business opportunities it lost by failing to foresee potential money- makers. In Orlando,Florida, the development of hotels and other theme parks and recreation centers outside the limited area of Disneyland, reduced to Disney’s hotel to occupy only 14% of its total land area. On the other hand, Tokyo Disneyland was not owned by the Disney company and had to settle with receiving royalties on the massive revenues of the park. Given the potential opportunities of the European market and it international success in Japan, it was very hard for Disney management not to try and expect a huge return of their investment.
6. Why do you think the experience in France did not help Disney avoid some of the problems in Hon King?
7. Now that Hong Kong Disney is up and running will the Shanghai development benefit from the Hong Kong experience?

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