20 Parker Thomas GoPro Increased Its Revenue and Geographical Reach Market

20 parker thomas gopro increased its revenue and

This preview shows page 12 - 13 out of 13 pages.

20 Parker Thomas, “GoPro Increased Its Revenue and Geographical Reach,” Market Realist, August 10, 2015, accessed February 27, 2018, . 21 Catherine Rowell, “The Rise of GoPro,” Business Chief, September 15, 2016, accessed June 24, 2017, . 22 Mac, “The Mad Billionaire behind GoPro: The World’s Hottest Camera Company,” op. cit. 23 Lynsey Hadfield, “The Rise of Gopro—Capturing Millions of Meaningful Life Experiences,” Zircom, February 6, 2015, accessed June 28, 2017, . 24 Kevin Bobowski, “How GoPro Is Transforming Advertising as We Know It,” Fast Company , July 1, 2014, accessed February 28, 2018, . 25 David Robertson, “Low-Risk, High-Reward Innovation,” Harvard Business Review , interview by Sarah Green Carmichael, May 4, 2017, accessed July 2, 2017, . 26 GoPro Channel, accessed February 24, 2018, . 27 Russel Cooke, “Go Big or GoPro: How the GoPro Marketing Strategy Defines Content Marketing,” Business 2 Community, November 3, 2014, accessed March 1, 2018, - marketing-strategy-defines-content-marketing-01055894. 28 The Drum, “2014: GoPro Grabs User-Generated Content by the Horns,” March 31, 2016, accessed, June 23, 2017, . 29 Julia McCoy, “Content Marketing Success: Two Case Studies,” Social Media Today, January 27, 2015, accessed June 24, 2017, . 30 Touchstorm, Touchstorm Video Index, accessed June 29, 2017, - pdf/docs/touchstorm-video-index-top-brands-edition.pdf. 31 Cooke, op. cit. 32 Bobowski, op. cit. 33 Ibid; Ardath Albee, “Get Your Fans to Share Their Love: What Every Brand Can Learn from GoPro,” Content Marketing Institute, September 1, 2015, accessed July 14, 2017, . 34 Ibid. For the exclusive use of o. naeem, 2019. This document is authorized for use only by omar naeem in FNAN498-003 taught by Mark Guirgis, George Mason University from Jan 2019 to May 2019.
Image of page 12
Page 13 9B18A049 35 Ibid.; Liz Bedor, “How GoPro’s Content Marketing Puts Content before eCommerce,” Bluecore, June 16, 2016, accessed March 22, 2018, ; Manya Chylinski, “Adventures in UGC Marketing, Featuring GoPro,” This Moment, March 10, 2015, accessed June 19, 2018, - blog/adventures-in-ugc-marketing/. 36 Ryan Mac, “The Sky Is Falling for GoPro,” Forbes , February 2, 2017, accessed March 1, 2018, .
Image of page 13

You've reached the end of your free preview.

Want to read all 13 pages?

  • Fall '19
  • Test, 2010s, Years in the future

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes