Business Ethics, Research paper,

They retreat from actual interaction with fellow

Info icon This preview shows pages 7–10. Sign up to view the full content.

View Full Document Right Arrow Icon
They retreat from actual interaction with fellow humans and assume a virtual persona. Common signs are anxiety, distress, boredom and loneliness, much the same as a typical addiction.
Image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
The one potential risk of social networking cited most often is that of hacking. Incidents of profiles and accounts being hacked into are commonplace. While this could be restricted to simply playing a practical joke on a friend, it sometimes leads to the more serious misdemeanor of identity theft. This requires a low level of technical skill and is referred to as social engineering. This technique banks upon the psychological aspect of a ‘friend’ connection; the hacker uses common interests, background and professional information (all of which are posted on profiles) to extract sensitive information, like passwords and other details from the targeted individual and use them to create an alternate identity. Just using simple data like date of birth, name and location allows hackers to create fake social security cards, driver’s licenses and ID cards. Almost 15 million Americans are victims, either directly or indirectly, of identity theft. All over the world social media websites are used to get up close and personal without even revealing the true identity. There have been numerous scandals in which people have gone as far as marrying each other and then realizing the truth. These relationships based on false information often lead to serious consequences. There have been so many cases in developing countries where people fall in love over social media website and end up being cheated financially, emotionally and physically. Social media is something some people are in to and some are not. Everyone’s take on how social media is used is just a matter of opinion. Some states are trying to make sure employers do not request login information for social networks. Again, that is personal information and should not be tolerated. Social media is growing and more and more businesses are getting on board with it. It’s hard to know what is going on with your potential competitors if you aren’t online reading about what potential customers are saying. The challenge now is not having access to the media because social media has provided the tools and means to take
Image of page 8
control. They are now “Your” media and you have control. You just need the passion and the motivation to make it happen. The “real” challenge now is breaking through the conversations and clutter of billions of personal publishers in an increasingly online world. Times have changed and the importance of social media from a business and marketing perspective. It is exceptionally time consuming keeping on top of social media with so many avenues out there and at times it can become very frustrating and you can certainly feel like you are swamped with things to do in relation to the opportunity it can potentially bring. However, it is a part of our lives now and I think an essential part of marketing. The most productive way to achieve this is to listen to what your audience is discussing and contribute something of value.
Image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 10
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern