4 171 SUSTAINABLE DEVELOPMENT KNOWLEDGE Conducting business in a way that

4 171 sustainable development knowledge conducting

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4-171SUSTAINABLE DEVELOPMENTKNOWLEDGEConducting business in a way that protects the natural environment while making economic progress is referred to asa.sustainable development.b.green marketing.c.stakeholder responsibility.d.the marketing concept.e.environmental marketing.Answer:aPage(s):102LO: 3AACSB: EthicsQD: EasyRationale:Key term definition—sustainable development.4-172SUSTAINABLE DEVELOPMENTKNOWLEDGESustainable development refers toa.placing restraints on a company’s growth until all ancillary support services are in place to ensure a new venture’s success.b.global economies that are slowly moving from an agrarian-base to an industrial base.c.adhering to worldwide standards for environmental quality and green marketing practices.d.marketing efforts to produce, promote, and reclaim environmentally sensitive products.e.conducting business in a way that protects the natural environment while making economic progress.Answer:ePage(s):102LO: 3AACSB: EthicsQD: EasyRationale:Key term definition—sustainable development.4-173SUSTAINABLE DEVELOPMENTCOMPREHENSIONWhich of the following statements about sustainable development is most accurate?a.A company that always makes its furniture from rare tropical woods is practicing sustainable development.b.At this point in time, sustainable development is a luxury that only large international companies can achieve.c.Sustainable development is achieved when a firm’s sales growth rate increases an average of 1-2% per year for a period of at least five years.d.A company that uses overseas child laborers to manufacturer its products to reduce costs doesnot practice sustainable development.e.Unfortunately, only a small number of consumers care whether a company practices sustainable development.Answer:dPage(s):102LO: 3AACSB: EthicsQD: MediumRationale:Over 90 percent of Americans surveyed are concerned with working conditions under which products are made. Sustainable development involves conducting business in a way that protects the natural environment while making economic progress.- 60 -
4-174SUSTAINABLE DEVELOPMENTAPPLICATIONArrowhead®Brand Mountain Spring Water recently changed its bottle by reducing the size of its label by one-third, using 30% less plastic, and making the bottle more flexible for easier recycling. These efforts are part of the company’s goal to engage in __________.a.sustainable developmentb.market developmentc.ISO 9000 complianced.cause marketinge.environmental downsizingAnswer:aPage(s):102LO: 3AACSB: EthicsQD: HardRationale:Arrowhead’s bottle changes are an example of sustainable development, which involves conducting business in a way that protects the natural environment while making economic progress.4-175CONSUMER ETHICSCOMPREHENSIONConsumers have an obligation to __________ in the exchange process and in the use and disposition of products.

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