Recommendation for the Hotel based on New CRM: Customer orientation, improve on detailed knowledge about customer their needs and customer habits. Knowledge about disable customers use for their comfort can bring a long-term advantage to hotel’s sales Improve relationship with customers. The hotel industry, like any business sector, has to be highly competitive to be able to do well in the business environment. Therefore, it is of vital importance for it to encourage behavioural patterns of continuous re-purchase and to retain customers last longer. Treating customer on the level and not as just another number in the hotel. Sales and discount for various customer groups, the system recognizes the various groups and can offer only them various discounts based on calculations from the marketing and sales group. Loyalty Programs are very popular in hotel and accommodation industry can be implemented with a CRM system. Time sales orientated groups, like a long weekend during summer break. This recommendation focuses on a particular time and specific group when a sale can be higher, but if the weather conditions influence, this could be the draw. Honeymoon suite for newlyweds is usually not well advertised and targeted opportunities. There are many bachelors parties, why not to advertised all participants of these bachelor's parties and future new weds these deals via email. Improvement based on surveys and complains from visiting customers. The results of the survey highlight the crucial role played by organizational factors (top management support, employee’s training and motivation along with organizational structure/processes) and provide relevant implications for research and practice. The findings can reveal various details and that investing in technology is a necessary but not sufficient condition for achieving positive results with CRM. To do this, hotel managers should exert effective leadership and motivate their employees to engage with the strategy. Customer satisfaction can is the primary target and business opportunity for future and continuing growth. A lost customer is lost for hotel business and investment. Due to the aggressive market competition in the hotel sector, it is critical that hotels should adopt a new strategy like CRM technology to assist hotel employees, serve customers better and improve organizational performance. Please let me know if you would like to more. Wish you all the best in your business. Regards, JJ 6
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- Fall '18
- Customer relationship management, Customer Relationship Management Systems, Customer Relationship Management System