MKF2121 Marketing research methods - Semester 2 (S2-01) - 2018
10 Although only one student will submit the assignment on behalf of the group, all members of the for ensuring the timely submission of the correct file (and hence are liable to group are responsible the penalty for failing to do so). Penalties for late lodgement: A penalty of 10% of the mark allocated to this assessment task will be deducted for each day that the assessment is late. Applications for extension of time: All applications for an extension of the time allocated to an assessment task must be made in writing to the unit coordinator (tutors don't have authority to grant extensions). Assessment coversheet: All students must agree to the Plagiarism Statement posted on Moodle. This is done only once and will replace old Cover Sheets. Failure to agree to this statement will result in inability to submit assignments and receive grades. Teams (groups) will be asked to report individual contribution of each team Additional information: member. This will inform any moderation of the team marks for individual students. Details will be available on Moodle Assessment task title: Assignment 2: Research Report Due Date: By Week 11 Sunday 11:59pm Weighting/Value: 21% Details of Task: This is an individual assignment and students are expected to work independently. Students will be provided with the following: ● Scenario ● Questionnaire ● Dataset In the research report, students are required to conduct data analysis and compose a marketing research report on the basis of their findings. The main body of the text (excluding tables, figures, and appendices) should not exceed 2000 words. The word count must be included in the first page of your document. Exceeding the word count could result in a penalty of up to 10% of your mark for the assignment. The document needs to be in Microsoft W ord or Adobe PDF format. The assignment is due in Week 11. It is recommended that students submit a draft of their proposed research question and hypotheses (i.e. do not need to include data analysis and conclusion at this stage) to their tutors for feedback in W eek 9 tutorial. Drafts will not be marked. Students are required to retain a copy of the assignment until results are finalised. More detailed instruction for the assignment will be made available in the "Assessment" section on the unit's Moodle site MKF2121 Marketing research methods - Semester 2 (S2-01) - 2018
11 3 weeks prior to assignment due date Release date: 2000 (10% tolerance) Word limit: Not applicable Presentation requirements: Two weeks from the day of submission Estimated return date: Criteria for marking: Included in the instructions for the assignment (in the "Assessment" section on Moodle). Learning objectives assessed: This assessment is designed to test your achievement of Objective 3-5.
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