offers high competition to Volkswagen. Some of its well-known brands include Opel, Hummer, Chevrolet, Saturn, Oakland, and many others. Ford is an American based company that operates in the auto industry and is attributed to offering high competition to Volkswagen through its SUV and Lincoln brands. It has a stake in other auto companies such as China's Jiangling and Aston Martin. Another competitor for Volkswagen is Renault Nissan that started in 1999. Some of its familiar car brands include Infiniti, Datsun, Mitsubishi, Alpine, Renault, Lada and Nissan (Pratap, 2018). Competitive Dynamics Volkswagen’s competitive dynamics rely on its safety and luxury features. These features are fitted even to its standard models that are not luxury models. The company also features some special savings and incentives unlike the majority of its major competitors such as Nissan and Toyota.
9/15/2018 Topic: M3D1: Competitive Rivalry 47/50 Reply This gives its clients and dealers an opportunity to save. Other competitors of Volkswagen have also devised competitive strategies due to high competition. For some competitors, they ensure that their clients are supplied with genuine spare parts and convenient locations for repair and maintenance. Besides, they have certified technicians and also offer clients competitive pricing (Dorothyzmr, 2017). Other competitors encompass entertainment features that enable clients to play music and podcasts in the car. Other entertainment features that competitors use to attract clients include satellite radio, digital cockpit, audio systems, power liftgate, and android autointegration. Each company uniquely specializes in some form of competitive advantage that it can use against other companies that deliver similar car models and features to the market. The rivalry is often beneficial to customers because they get superior car models with better features and functionality (Dorothyzmr, 2017) References Dorothyzmr. (2017, July 11). Automotive Cam Followers Market Competitive Dynamics & Global Outlook 2024. Retrieved from - cam-followers-market-competitive-dynamics-global-outlook-2024/ Pratap, A. (2018, August 1). Competitors of Volkswagen (VW). Retrieved from ReportLinker. (2018). Volkswagen’s positioning and competitive advantages. Retrieved from (http THOMAS HOLLAND (h±ps://excelsior.instructure.com/courses/9019/users/4725) Yesterday Cassandra, I really enjoyed reading your post this week. Mostly because the automobile manufacture that you selected is a direct competitor with the one I selected - BMW. I currently live in the Free State of Bavaria in Germany and I get to see many of our selected companies' competitors on the autobahn locally. You brought up many great factors within your discussion, I think that one way to approach your discussion, referencing competitors, are the regional markets that VW faces that competition. For example, Toyota is a strong competitor to both VM and BMW in Asia
- Spring '15
- Toyota Motor corporation, Ford Motor Co., Hitt