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1 free on rail pricing 2 location pricing 3 uniform

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1. free-on-rail pricing 2. location pricing 3. uniform regional pricing 4. base-point pricing 5. freight absorption pricing
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15 MNM3036/101 QUESTION 9 If a business manufacturing wooden window frames and doors estimates that costs fall by 15 per cent each time volume doubles, then the cost of the 100th unit produced and sold will be about 85 per cent of the cost of the 50th unit. This can be ascribed to … 1. the breakeven analysis. 2. cost-plus-percentage-of-cost pricing. 3. target return on sales. 4. the experience curve. 5. bundle pricing. QUESTION 10 Which ONE of the following is NOT one of the elements that contribute to brand equity? 1. brand awareness 2. perceived quality 3. brand loyalty 4. brand positioning 5. brand association Assignment 02 COMPULSORY When completing the mark reading sheet or submitting this assignment via my Unisa, be sure to use the correct unique number as detailed below: Semester Due date Unique number 1 11 April 2011 792760 2 19 September 2011 769469 This assignment consists of ten (10) multiple choice questions. Each question is worth one mark and your mark out of 10 will be converted to a percentage. Refer to section 6 of this tutorial letter for information on the submission of assignments. QUESTION 1 Which of the following product classifications are based on the buying behaviour of the consumer? a Durable products b Nondurable products c Shopping products d Speciality products e Convenience products 1. a d e 2. b d e 3. c d e 4. a d b 5. a b c d e
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16 MNM3036/101 QUESTION 2 During …management conducts a formal study tha t identifies product features, then estimates market demand, competition and the product's profitability potential. 1. idea screening 2. test marketing 3. concept testing 4. business analysis 5. commercialisation QUESTION 3 Which ONE of the following statements about the acceptance of new products is CORRECT ? 1. Acceptance is the process whereby the acceptance of an innovation is spread by communication from the manufacturer to its target market. 2. Diffusion is the process whereby the acceptance of an innovation is spread through the product from the manufacturer to its target market. 3. The adoption process is a group concept because it involves consumers adopting the new product or innovation as a collective. 4. The adoption process is an individual concept referring to the stages through which a consumer passes after first hearing about a product/service. 5. The diffusion process is an individual concept because it involves consumers adopting the new product or innovation as an individual. QUESTION 4 Which ONE of the following is NOT correct? Perceived quality … 1. is a brand association. 2. drives financial performance. 3. is often a major strategic thrust of products. 4. often drives other aspects of how a brand is perceived.
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