where the ones that were visiting the webstore and also making purchases. Meaningful Patterns There were a few different patterns that I noticed with the models I have produced in the last few weeks. The one big pattern I noticed is that the younger generation is the age group that has visited the webstore and restaurant, and were the ones that purchased more from the franchise. This is from the data set that was gathered by Bubba Gump’s survey. When other variables were compared to age and income we saw the same trend of the younger generation and also an average income of 30k to 60k that were on the webstore and had answered the survey. After analyzing the data I saw that after one visit to the webstore the webstore visits decreased quickly. A question I would have to that is, why aren’t people drawn to the webstore after their first visit? What is Bubba Gump doing to keep that returning customer back to the webstore? This takes me back to the original issue that Bubba Gump is trying to solve of the decrease in profits and lack of customers coming back. Inaccurate Depictions of Data
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