Meaningful patterns there were a few different

where the ones that were visiting the webstore and also making purchases.
Meaningful Patterns
There were a few different patterns that I noticed with the models I have produced in the
last few weeks. The one big pattern I noticed is that the younger generation is the age group that
has visited the webstore and restaurant, and were the ones that purchased more from the
franchise. This is from the data set that was gathered by Bubba Gump’s survey. When other
variables were compared to age and income we saw the same trend of the younger generation
and also an average income of 30k to 60k that were on the webstore and had answered the
survey. After analyzing the data I saw that after one visit to the webstore the webstore visits
decreased quickly. A question I would have to that is, why aren’t people drawn to the webstore
after their first visit? What is Bubba Gump doing to keep that returning customer back to the
webstore? This takes me back to the original issue that Bubba Gump is trying to solve of the
decrease in profits and lack of customers coming back.
Inaccurate Depictions of Data