2 for a business letter to be complete it must be 3

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2) For a business letter to be complete it must be ___________. 3) In a modified block style layout the date is positioned at ________. 17.8. SUPPLEMENTARY MATERIALS 1) Warren Bennis, The Leader as Storyteller, Book review, Harvard Business Review, January-February,1996 2) 3) 17.9. ASSIGNMENTS 1) Discuss the advantages and disadvantages of written communication. 2) Explain the process of writing 3) Discuss the way of writing Inquiry letters and order letters. 4) Explain the various formats of letter with illustrations.
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206 17.10. SUGGESTED READING/REFERENCE BOOKS/SET BOOKS 1) Meenakshi Raman and Sangeetha Sharma (2004), Technical Communication, Oxford University Press, New Delhi. 2) Ramachandran K.K., Lakshmi K.K., Karthik K.K., and Krishna Kumar M. (2007), Business Communication, MacMillan Publishers India Ltd., New Delhi 17.11. LEARNING ACTIVITIES Collect at least five responses made to complaints lodged with a company. Rewrite with improvements. 17.12. KEY WORDS Written communication Business letter writing Letter formats Inquiry letters Order letters Instruction letters Adjustment letters Complaint letters.
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207 LESSON 18 MEMOS, EMAIL AND AGENDA 18.1. INTRODUCTION Memos are typically used within a business environment as an interoffice communication tool and can serve many purposes. Today, emails can also be considered a common type of memo. A listing of what is to take place during the meeting is an agenda. Creating an effective agenda is one of the most important elements for a productive meeting. 18.2. OBJECTIVES After reading and studying this lesson you would be able to Understand the strategies and nuances of writing memorandum Recognize the importance of E-mail communication Draft effective e-mails Write agenda for meetings 18.3. CONTENTS 18.3.1 Business Memos 18.3.2. Characteristics of Memos 18.3.3. Form and Structure of Memos 18.3.4. Writing Strategies of Memo 18.3.5. E-mail Messages 18.3.6. Advantages of E-mail Messages 18.3.7. Standard E-mail Practices 18.3.8. Agenda 18.3.1. BUSINESS MEMOS The two widely recognized categories of communication in the business world are external communication and internal communication. Internal communication is essential for the internal functioning of any organization. It integrates the managerial functions and serves to influence the behavior and attitude of the people through persuasion and encouragement to contribute in achieving organizational objectives. Typical internal communication includes business memos. Meaning A business memo is a formal written message, written in a conventional form for someone within the organization to meet a specific need. A memo, short for the word memorandum, comes from the Latin word memorandus, which means, "to be remembered." It is a form of dialogue, where the writer wants to say something and expects a response to the message. It is an important means of internal communication used to send information inside an organization. Whether a person
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