Such acts in addition to rewarding frequent customers with discounts and

Such acts in addition to rewarding frequent customers

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advisory services and research. Such acts, in addition to rewarding frequent customers with discounts and strategic marketing of products, almost guarantee that a company will keep hold of their customers. Sellers should note that shoppers nowadays do not mind the channel boundaries but are instead mindful if the value of the products offered by your particular channel. It is also essential that the company observes the aggregate behavior of the customer during the buying process to know exactly the right type of product that should be offered to the buyers. This can be done by firstly performing market surveys to find out the behavior of their customers (Van Bruggen et al., 2010). After understanding the various pathways used by buyers when shopping, the company can then proceed to design a profitable channel that is capable of adequately serving their customers. All these actions are crucial in holding onto your customers in the ever competitive field of business.
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THE CUSTOMER HAS ESCAPED 3 References Nunes, P. F., & Cespedes, F. V. (2003). The customer has escaped. Harvard business review, 81(11), 96-105. Van Bruggen, G. H., Antia, K. D., Jap, S. D., Reinartz, W. J., & Pallas, F. (2010). Managing marketing channel multiplicity. Journal of Service Research, 13(3), 331-340.
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