Place- the channel or aactivities which makes the product available to the customers Promotion-activities which communicates the products available to the customers. Discuss marketing strategies including: Sell medium size stores-it is also wiser to sell up to medium size stores when selling the cosmetic products. Contact the distributors- this will rises the sales volume. Generating the online sales Communication also will help in advertising of the product to the customers Setting standard prices will also attract other customers Product strategies. Budget and projected profit and loss The product budget will be $150,000 and will cater several services within the company. The seminars will be conducted in the advertisement of the newly produced product by urging the customers to buy the products at fair prices. $20,000 will be used in advertisement on social media like Facebook ad twitter. The other will be used in seminars and adapting new technology. Implementation time frame
Discuss marketing tactics, including implementing each aspect of the marketing variables to achieve the objectives. ACTION TIMEFRAME RESPONSIBILITY Formulation of strategies Week 1 manager marketing Week 2 of January Profit and losses Jan - February Finance manager Pricing Week 1 of January February Sales manager Customer support February Sales manager Marketing performance What is the price of competitor product? What are services being offered? What is their channel of distribution? What is their profit? What is their marketing strategy? What loss do they made/
What is their mission? What is their objective/ What are their sales after services? What is their market share? 3
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