Environmentally friendly merchandise are called a the

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environmentally friendly merchandise are called: A. the uncommon truth. B. green marketing. C. the green generation. D. the inconvenient truth. E. earth marketing. Green marketing refers to the marketing of environmentally conscious products. AACSB: Analytic Blooms: Remember Difficulty: 2 Medium Learning Objective: 04-04 Identify important social trends that affect the macroenvironment. Topic: Macroenvironmental Factors 73. (p. 85) Compared to consumers in the United States, Europeans are: Environmental awareness is more prevalent in
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Europe than in the United States. AACSB: Analytic Blooms: Remember Difficulty: 2 Medium Learning Objective: 04-04 Identify important social trends that affect the macroenvironment. Topic: Macroenvironmental Factors 74. (p. 86-87) By offering environmentally responsible products, green marketers: Environmentally responsible products have additional value for consumers to whom protecting the environment is important. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 04-04 Identify important social trends that affect the macroenvironment. Topic: Macroenvironmental Factors 75. (p. 86-87) Many American consumers are purchasing hybrid automobiles even though they are more expensive and sometimes less fuel efficient when compared to compact conventional autos. These consumers: These consumers are willing to pay more for environmentally friendly products because care for the environment is something that adds value. AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 04-04 Identify important social trends that affect the macroenvironment.
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Topic: Macroenvironmental Factors 76. (p. 87) The U.S. Federal Trade Commission created the Do Not Call Registry to curb problems with unwanted telephone solicitations. Which of the
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