Supercenters have become the fastest growing retail

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43. Supercenters have become the fastest growing retail category by combining broad assortments of groceries and general merchandise products. __________ dominates this category with more
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than 80 percent of the supercenters in the United States. A. Targ et B. Meijer C. Kmart D. Kroger E. Walmart 44. Compared to conventional supermarkets, warehouse clubs have: 45. A manufacturer of high-end products might consider selling products in a warehouse club if: 46. __________ are combating competitive pressures by offering fresh food and healthy fast food, tailoring assortments to local marketing, opening locations closer to where consumers work and shop, and adding new services.
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47. Brian, an industrial equipment sales rep, purchases a snack to eat on the way to work. He buys lunch while on the road visiting customers, and grabs bread and milk on the way home. Brian probably does the majority of this shopping at a: A. convenien ce store. B. warehouse club. C. conventional supermarket. D. drugstore. E. category specialist. 48. If you walk into a __________, you will likely find a broad variety of merchandise, deep assortment, and customer service, with everything divided into what appears to be a collection of specialty shops. 49. Kohl's, JCPenney, and Bloomingdales are examples of: 50. __________ are combating competitive pressures by increasing the amount of exclusive and private label merchandise, strengthening customer loyalty programs and expanding their online presence.
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51. Retailers that offer a broad variety of merchandise, limited services and low prices are known as: A. full-line discount stores. B. convenience stores. C. home improvement stores. D. category specialists. E. department stores.
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  • Fall '12
  • Chris
  • d., E., Multichannel Marketing

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