Folder a printed piece or four pages also a four page

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Folder: A printed piece or four pages. Also a four-page heavy-paper container for other printed materials. Folio: Page number Follow-Up: A broadcast or story that follows a news report; also known as second or third- day story. Format: Size, shape and general make-up of a publication.
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Free-Lance: An unaffiliated writer, photographer, cameraman, artist or other person who is available on assignment or contract basis. Goodwill: The favourable attitude of other persons or groups toward any person, institution or group. Grapevine: Informal word-of-mouth process of disseminating information or rumours. Handout: Publicity release, especially when it is widely distributed rather than given as an exclusive. Head: Headline or title of a story. Hold: Restrain from publishing or broadcasting until authorization is given. Hold for Release: Material not to be printed or broadcast until a designated time or under specified conditions. "Image": The subconscious impression a person has of an organisation, institution or person. Based on the interaction of all exposures he has had to the subject of the image. A "corporate image" is the supposed impression toward a company held in common by a whole public.
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Input: Information fed into a data processing system. By extension, information obtained in the process of human considerations. Insert: Printed matter prepared for enclosure with letter. Also, new material inserted into a story already written. Internal Communication: Communication with personnel or membership of a company or organization. Interviewer: A person who asks respondents the questions specified on a questionnaire in an opinion or market survey. Also, a person who seeks information for media use - a newspaper reporter, or a television or radio panel show moderator etc. Lead (pronounced "leed"): The beginning of a newspaper story. Also, a tip on a potential story. Leaders (pronounced "leders"): Dots used to direct the eye from one part of the copy to another. Leaflet: A printed piece, usually of four pages. Live: Performed or reported now; not recorded. Localize: Make specific references to a locality in a mass-distributed story or broadcast. Manual: A compilation of directions and instructions in book or booklet form.
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Mass Publications: Periodicals having a wide variety of appeal and a large general circulation. Matte: Dull finish on illustration. Needed to prevent glare from stills on television. Media: Avenues through which public relations messages are transmitted. Common media (singular is "medium") include newspapers, magazines, radio, books, music, paintings, cartoons, posters, leaflets, brochures, speeches, window displays, car cards, trade or business papers, envelope stuffers, calendars, house publication, motion pictures, slide films, television. Monitor: 1. TV receiver used to watch broadcasts or closed-circuit signals.
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