Pampers also makes varied sized packages so it’s more convenient if you’re on a budget or for travel purposes. Pampers
PAMPERS 6decreased the diaper weight by a third and lowered the packaging weight by two-thirds in North America. By designing their product more efficiently has reduce the emissions and waste by a considerable amount. Pampers uses persuasive packing to incise consumer into buying their diapers by persuading parents with the feelings of love and tender care and thoughts of a happy baby. P&G has made towards the Pampers ad’s the slogan has changed from "Pamper the skin they're in" with "We're right behind you every step of the way.” another step in making parents feel like pampers care about their children.Product Life CyclePampers is in the maturity stage which normally the largest stage in a products life cycle. Pampers has been around for many year, a period in which sales increase at a decreasing rate. As profits and prices continue to fall, marginal competitors start dropping out of the market. Heavy consumer promotions from the manufacturers are a must to keep up market shares in this stage. Pampers has been tried and proven with 50 years of being a leading competitor in the disposable diaper market. Type of Marketing ChannelPampers diapers uses the Retailer channel, Pampers is a large company which find it most beneficial to sell to large companies like Wal-Mart, Target and etc., which can get theproduct out to a large quaintly of customers. Which give Pampers the most beneficial outcome, using retailers and websites to sell directly to customers. Marketing ChannelPampers' uses many marketing channels in order to secure its business and to reach the largest market possible. Those multiple channels are made of direct channels and the indirect channels. Marketing communication through the internet can be seen as a type of direct
PAMPERS 7channel. On Pampers web-pages, Pampers' promotes and sell products, and also provides serviceand information about Pampers products. This is a direct communication which became part Pampers' marketing strategy in late 2001.The on-line relationship with the customers’ cuts down the middleman (retailers and wholesalers) and that cuts down on Pampers distribution charges. Pampers still depend highly on Indirect channels like wholesalers and retailers. Pampers' wholesalers import its products around the world, possibly selling massive quantities straight to the customers (for example ), but typically they deliver the products to the retailers and distribute them throughout the regions.The marketing function that Pampers uses most is transactional function (contacting and communicating with prospective buyers to make them aware of existing productsand explains their features, adventures and benefits, Lamb/Hair/McDaniel,2011). In store retailers will hang up diapers for customers to see discuss benefits of the product. DistributionPampers uses Intensive and Selective distribution, Intensive because they are wide spread throughout many many stores all over many counties. Also Pampers is Selective because many of Pampers are very selective and will only use Pampers diapers and other product, because of many reasons. Pampers customers are so selective, the amazing quality of the products, reliable reasonable pricing a lot of children having allergic reactions to other brandsof diapers.
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- Winter '09
- Marketing, Procter & Gamble, Huggies, Pampers, Diaper