Topic interactive marketing out of 034 points

Info icon This preview shows pages 24–27. Sign up to view the full content.

Topic: Interactive Marketing Question 48 0.34 out of 0.34 points Aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action is referred to as
Image of page 24

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

Selected Answer: Correct market segmentation. Correct Answer: Correct market segmentation. Response Feedback: Key term definition—market segmentation. MC Qu. 280 Aggregating prospective buyers into groups t... AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Learning Objective: 02-05 Explain the three steps of the planning phase of the strategic marketing process. Level of Difficulty: 1 Easy Topic: Methods of Market Segmentation Question 49 0.34 out of 0.34 points Marketers need to understand their firms' buying centers. A series of questions can be used to facilitate this process. Which of the following questions would be the least useful when trying to understand the operations of a buying center? Selected Answer: Correct What criteria were used to select the members of the buying center? Correct Answer: Correct What criteria were used to select the members of the buying center? Response Feedback: The importance of the buying center requires that a firm marketing to many industrial firms and government units understand the structure, technical and business functions represented, and behavior of these groups. One researcher suggests that the other four questions provide guidance in understanding the buying center. MC Qu. 123 Marketers need to understand their firms' buying centers. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Understand Learning Objective: 05-03 Explain how buying centers and buying situations influence organizational purchasing. Level of Difficulty: 2 Medium Topic: Buying Center Question 50 0.34 out of 0.34 points Google's mission is to Selected Answer:
Image of page 25
Correct organize the world's information and make it universally accessible and useful. Correct Answer: Correct organize the world's information and make it universally accessible and useful. Response Feedback: Google receives several hundred million inquiries each day as it pursues its mission: to organize the world's information and make it universally accessible and useful. See Video Case 15: Google, Inc.: The Right Ads at the Right Time. MC Qu. 286 Google's mission is to AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 1 Easy Learning Objective: 15-03 Explain the advantages and disadvantages of alternative advertising media. Topic: The Mission Statement Question 51 0.34 out of 0.34 points Carmex partnered with LeBron James by using which of the following social networks to conduct a scavenger hunt with short, real-time clues to the location of a prize? Selected Answer: Correct Twitter Correct Answer: Correct Twitter Response Feedback: The immediacy of Twitter messaging allows brands such as Carmex to operate promotions in real time. Carmex partnered with LeBronJames.com to conduct a scavenger hunt on Twitter where members of TeamLeBron tweeted clues to their location. The first person to arrive at the
Image of page 26

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

Image of page 27
This is the end of the preview. Sign up to access the rest of the document.
  • Fall '18
  • Janice Salerno
  • Marketing, AACSB, MC Qu., Correct CPM

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern