Apple also announced a new ios app for augmented

Info icon This preview shows pages 5–6. Sign up to view the full content.

View Full Document Right Arrow Icon
Apple also announced a new iOS app for augmented reality (AR). For the developer community, Apple introduced ARKit2, a code library and tool kit to facilitate the development of AR and VR apps. Apple noted that 20 million developers are writing for its community, and that it would like to see an enhanced focus on AR app development. Apple also introduced tools for combating mobile device addiction. A new feature in iOS 12, called Screen Time, will let users (and, presumably, their disapproving parents) manage the amount of time they spend on specific apps. Apple demonstrated a time shut-down of a session on Instagram. The irony of a shutdown on an app owned by frenemy Facebook was not lost on the crowd. Siri, launched with such great fanfare years ago, has been cast into Alexa’s formidable shadow. Apple called Siri the world’s most-used digital assistant; although Alexa’s user base is smaller, the Amazon-based voice app has been gaining voice- assistant share while Siri has lost ground. Given that Siri is limited to iOS devices, over time Siri risks falling behind Alexa in usage. To keep its edge, Apple is giving Siri some overdue upgrades. These include user shortcuts and other measures designed to create a more satisfying user experience. Calling Dick Tracey: the new Watch OS software upgrade will accommodate a walkie-talkie app. In the grab-bag of other developments, Apple TV will support Dolby Atmos, considered one of the best surround-sound formats currently available. Apple TV is also adding content from Charter. And the photos app will include more intuitive search features. CEO Cook used the forum of WWDC to emphasize that customer data privacy was now a top concern at Apple. In our view, Apple sought to differentiate its commitment to customer data privacy from the slowly evolving policies of other social media platforms and tech giants, who are still dancing around the topic. Craig Federighi, Apple’s SVP for software engineering, stated that, “private data should remain private.” Apple has previously criticized Facebook and others for capturing user data that it then monetizes. Among new tools designed to thwart data capture, Apple’s Safari browser will now disable tracking software or “cookies.” This feature is now part of Safari default mode. Advertising-reliant companies such as Alphabet (Google) and Facebook embed cookies in websites to track users’ online shopping, browsing and other activity. When a pop-up appears asking to allow these cookies, Safari will alert the user that their data may be at risk. Generally, this will reduce these companies’ ability to track and exploit the preferences of Apple device owners and users. While Apple positions its move as a noble defense of users’ privacy, the cookie-deflecting feature will also likely prompt some Android owners to switch to Apple devices. Apple is a bit of a reformed sinner in this area, given earlier strategies such as a data-sharing partnership with Facebook.
Image of page 5

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 6
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern