p 270 A drug company has developed a new diet pill that helps people lose

P 270 a drug company has developed a new diet pill

This preview shows page 122 - 125 out of 151 pages.

(p. 270) A drug company has developed a new diet pill that helps people lose weight easily. Research shows a high level of consumer immediate satisfaction. However, their effect on long-term consumer welfare is low because they permanently increase the consumer's blood pressure. In this (hypothetical) situation, the product should be thought of as a A. desirable product. B. pleasing product. C. salutary product. D. deficient product. E. There is not enough information to tell. AACSB: Reflective Thinking Bloom's: Application Difficulty: Medium Learning Objective: 10-03 understand the new-product development process. 196. (p. 270) Low long-run consumer welfare but high immediate satisfaction is provided by: A. deficient products. B. pleasing products. C. desirable products. D. salutary products. AACSB: Analytic Bloom's: Knowledge Difficulty: Medium Learning Objective: 10-03 understand the new-product development process. 197. (p. 270) Which of the following provides high immediate satisfaction but low long-run consumer welfare? A. Pleasing products B. Salutary products C. Deficient products D. Desirable products AACSB: Analytic Bloom's: Knowledge Difficulty: Medium Learning Objective: 10-03 understand the new-product development process. 10-122
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Chapter 10 - Product Management and New-Product Development 198. (p. 270) In screening new product ideas, Willie Baker came upon an idea for a new mountain bike that struck him as relatively dangerous and potentially harmful to consumer welfare. However, he thought it would provide very high immediate customer satisfaction. Such a product would be considered a A. pleasing product. B. deficient product. C. star product. D. salutary product. E. desirable product. AACSB: Analytic Bloom's: Application Difficulty: Hard Learning Objective: 10-03 understand the new-product development process. 199. (p. 270) A product idea that provides a high degree of immediate satisfaction but a low degree of long-run consumer welfare is a: A. Desirable product. B. Pleasing product. C. Salutary product. D. Deficient product. E. High-growth product. AACSB: Analytic Bloom's: Knowledge Difficulty: Easy Learning Objective: 10-03 understand the new-product development process. 200. (p. 270) Low immediate satisfaction but high long-run consumer welfare is provided by: A. salutary products. B. desirable products. C. deficient products. D. pleasing products. AACSB: Analytic Bloom's: Knowledge Difficulty: Medium Learning Objective: 10-03 understand the new-product development process. 10-123
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Chapter 10 - Product Management and New-Product Development 201. (p. 270) Which of the following provides low immediate satisfaction but high long-run consumer welfare? A. Pleasing products B. Desirable products C. Deficient products D. Salutary products AACSB: Analytic Bloom's: Knowledge Difficulty: Medium Learning Objective: 10-03 understand the new-product development process.
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  • Spring '14
  • Marketing, Product life cycle management, Product Management and New-Product Development

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