This paper would not be completed with the help of our Panel members Professor

This paper would not be completed with the help of

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This paper would not be completed with the help of our Panel members, Professor Rumel Alfaro, for giving straight-forward and sincere advises for us to produce a better output and for listening to our presentation even though he does not have a lot of time in his hands. Also, Professor Patrcia Marasigan for helping us with the grammar structure, listening to us and likewise commenting for the betterment of our paper and Professor Justine Olis, for also being patient with us and for listening to our presentation. We would like to express love and appreciation to our parents. Without our parents, we would not be able to provide the expenses needed for the completion of our research paper. We also thank our parents for their never-ending support to us even through this requirement in school. We also do not like to miss the opportunity to acknowledge the contribution of all faculty member of the department for their kind assistance and cooperation during the development of our project. Lastly, for this achievement, we give back all the glory and praises to the all-powerful Father Almighty. We thank God for making this possible and for giving us the chance to prove ourselves that we are responsible enough to conduct this kind of study. We can do all things through Him who strengthens us (Philippians 4:13), and with that we believe that God allowed us to this achievement. Jae Allyson Armado Bianca C. Bersabe Mona France G. Ramos Rhia Eunice M. Pana iii
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TABLE OF CONTENTS APPROVAL SHEET 2 ACKNOWLEDGEMENT 3 TABLE OF CONTENTS 4 LIST OF TABLES 6 ABSTRACT 7 Chapter 1 8 INTRODUCTION 8 Chapter 2 11 REVIEW OF RELATED LITERATURE 11 Branding 11 Product Quality 12 Market Differentiation 13 Buying 14 Competitive Advantage 15 Chapter 3 16 AN ASSESSMENT ON THE BRAND PERCEPTION AMONG YOUNG PROFESSIONALS 16 Abstract 16 Introduction 17 Methodology 20 Methodology Flowchart 20 Results and Discussion 22 Profile of the Respondent 22 Assessments of the Respondents Parallel on Brand Perception of apparels in terms of Branding 24 Assessments of the Young Professionals based on the factors that affect Buying behavior and Perception 28 Chapter 4 33 CONCLUSION 33 Chapter 5 35 RECOMMENDATION 35 REFERENCES 37 iv
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APPENDICES 40 CURRICULUM VITAE 42 v
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LIST OF TABLE TABLE 1 . FREQUENCY AND PERCENTAGE DISTRIBUTION OF THE RESPONDENTS IN TERMS OF AGE ...................................................................................................................... 17 TABLE 2. FREQUENCY AND PERCENTAGE DISTRIBUTION OF THE RESPONDENTS IN TERMS OF GENDER .............................................................................................................. 17 TABLE 3. FREQUENCY AND PERCENTAGE DISTRIBUTION OF THE RESPONDENTS IN TERMS OF MONTHLY INCOME .......................................................................................... 18 TABLE 4. LEVEL OF ASSESSMENT PARALLEL BASED ON THE PERCENTAGE OF WEIGHTED MEAN STATISTICAL ANALYSIS ON BRANDING ........................................... 18 TABLE 5. LEVEL OF ASSESSMENT BASED ON THE PERCENTAGE OF WEIGHTED MEAN STATISTICAL ANALYSIS ON THE ASPECT OF QUALITY ...................................... 19 TABLE 6. LEVEL OF ASSESSMENT BASED N THE PERCENTAGE OF WEIGHTED MEAN STATISTICAL ANALYSIS ON COMPETITIVE ADVANTAGE .................................. 20 TABLE 7. LEVEL OF ASSESSMENT BASED N THE PERCENTAGE OF WEIGHTED MEAN STATISTICAL ANALYSIS ON MARKET DIFFERENTIATION ................................. 21 TABLE 8.
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