100%(1)1 out of 1 people found this document helpful
This preview shows page 90 - 92 out of 118 pages.
political actors in Norway, demanding that the Norwegian companies are in theforefront in terms of exercising social responsibility.Moreover, in Brazil, basic education is universally provided. In addition, Brazil hasan extensive private market that offers educational services (Assumpcao et al.,2008). However, a minority can afford to access the private education system.Most children attend public primary and secondary school, but great concern isexpressed in relation to the high rates of ‘drop-outs’ and the disparity in thequality of education across rural and non-rural population (Sandoval, 2012).89
Brazil’s educational system does not suffer severely from a lack of funding, butmore so from a mismanagement of resources, whereas two-third of all studentsare functionally illiterate by the time their graduate (Sandoval, 2012). Improvedquality of primary and secondary education combined with greater access tohigher education is suggested solutions in order to promote further economic andsocial development. As this study shows, companies operating in countries with low educated andlack of qualified workforce trigger them to devote resources on education andtraining. In Brazil, the lack of access to and quality of education is considered asignificant barrier to development. Well in line with the theoretical arguments ofMcWilliams & Siegel, (2001) I find sufficient evidence to claim that education is akey determinant factor influencing companies approach to CSR. The imbalancebetween the demand of educated workforce in the oil and gas industries, and theaccess to it causes companies’ to prioritise this particular theme in their CSRportfolio. Both the Brazilian and the Norwegian firm represents’ pointed toeducation as the focal point of their social CSR investment both linked to theiremployees’ and to the wider community. Thus, in regards to the educationsystem, it is the features of the system itself, being of low quality, as well as thecontextual conditions linked to it, causing a low access to qualified workforce,which influences the companies to prioritise education. The companies initiateoffer education and training programmes both as a strategic link to improve thecapacity of their work force and as community related projects, trying to facilitatelocal development.5.3 The culture systemTaken the culture system in Norway and Brazil a few outstanding differences areobserved, in particular on the area of power distance, tradition of hierarchy, andgovernmental trust. Both countries do however, show traces of culturalconvergence on one area; the principle of solidarity appears to be strong in bothcultures. In Brazil, the charitable culture is reflected in the role of the richersegment of the society, including corporations, assuming a parental role of theweaker groups in the society. In Norway, the culture of solidarity unfolds as acustom and unwritten rule where equality and respect stands strong, whereascorporations as well as the government are expected to live by these rules.