Narrowcasting media programming on cable TV or the internet that is focused on

Narrowcasting media programming on cable tv or the

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Narrowcasting - media programming on cable TV or the internet that is focused on a particular interest and aimed at a particular audience (contrast to broadcasting). A comprehensive analysis of CNN, Fox News, and MSNBC programming confirms how little substantive information cable news channels convey. Selective Exposure - the process through which people consciously choose to get the news from information sources that have viewpoints compatible with their own.
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Conservatives choose to view stories that they have been told comes from Fox News. Liberals tend to avoid Fox and prefer CNN and MSNBC. The Impact of the Internet: The internet is the ultimate research tool for gaining info about political issues is easier than ever. Internet traffic accounts for just 0.12% of all web traffic. For political campaigns, the ability to post info and communicate with supporters via the internet helps somewhat. Blogs have provided political activists the ability to make their concerns heard. Private Control of the Media: In Edward Epstein’s book, News from Nowhere , he found that pursuit of high ratings, he found news shows tailored to a fairly low level of audience sophistication. Entertainment has
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