The company has also been promoting bits brand in various events and festivals

The company has also been promoting bits brand in

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supportive to the consumer. The company has also been promoting bits brand in various events and festivals it sponsors. All these shows how effective the strategic communication for Samsung has been. However, there is the need for Samsung Electronics Co. Ltd to make some improvements to complement its strategic communication. b). Recommendations Samsung Electronics can complement its strategic communication by ensuring that it provides support to its clients on time. This would help to overcome confusion that occurs to the costumers. For example, it took too long for the company to respond to the issue of the faulty Note7. The cost of some of the Samsung's products is still higher compared to that of other competitors. Due to the presence of cheaper smartphones in the market, Samsung should begin to manufacture cheaper phones while not compromising the quality to compete with the manufacturers of cheap phones. The company may take measures to reduce the cost production
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STRATEGIC ORGANIZATION COMMUNICATION 6 to make it able to manufacture cheap phones. This may include opening plants in regions where the cost of labor and other factors that affect the cost of production are low. References Jung, S. C. (2014). The analysis of the strategic management of Samsung Electronics company through the generic value chain model. International Journal of Software Engineering and Its Applications , 8 (12), 133-142. Lee, S. J., & Lee, B. Y. (2004). A case study of Samsung's mobile phone business. Martonik, A. (2016).Samsung Galaxy Note 7 fires, recall, and cancellation: Everything you need to know. Retrieved on April 17, 2017, from, - galaxy-note-7 Park, S.C., Alvstam, C.G., Dolles, H. and Ström, P. (2013). Samsung Electronics: From "National Champion" to "Global Leader," Asian Inward and Outward FDI: New Challenges in the Global Economy , pp.179-200. Samsung (2014). 2014 Annual Report. Retrieved on April 17, 2017, from, ual_reports.html Samsung.Com. (2017a). Corporate Profile. Retrieved on April 17, 2017, from, Samsung.Com.(2017b). Samsung Mission Statement.Retrieved on April 17, 2017, from, . Samsung/corporateprofile/visionmission.html Simonin, D. (2014). International strategy: the strategy of Samsung group. Williams, R. (2016). Galaxy S6 fails to reverse Samsung's fortunes as profits fall. Technology. TheTelegraph. Retrieved on March 26, 2017,
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STRATEGIC ORGANIZATION COMMUNICATION 7 from, - reverse-Samsungs-fortunes-as-profits-fall.html
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