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age customers in trying out the new face wash and the complete kit and the marketing assistant would comeup with new ads for the face wash.2) Prepare an email to Marketing Director (your assessor).Email with briefing report attachedTo: Rafaela Casemiro Marketing ManagerFrom: Marketing DirectorDate: February 12, 2019Subject: Marketing Plan Briefing Report Nature Care ProductsPlease find attached my briefing report of Nature Care Products.I am at your disposal for any clarificationKind RegardsRafaela Casemiro3) Elaborate: Revised Briefing Report + Communication PlanNatureCare Products Marketing Plan Briefing Report RevisedIntroductionNatureCare is an Australian based skin care manufacturer that produces high quality products that caters topremium customers. The below report is the marketing plan developed for NatureCare to penetrate into for-eign markets and increase the customer base in Australia. A detailed understanding of the market is devel-oped using Five Factor analysis and studying the economic, regulatory and sociocultural forces that impactthe market. The target market is identified and SWOT analysis is used to draw knowledge on the various as-pects of NatureCare. Based on the results and the marketing objectives proposed by the company, market-ing opportunities have been identified and strategies to achieve the same are designed. The marketing plansection provides a list of tasks and the timeline to perform the same, also allocating budgets to each of thetask.Market overviewEnvironmental AnalysisIn order to develop a marketing strategy it is important to understand the market in which the company com-petes. NatureCare Products produces high quality skin care products and hence would belong to the cos-metic industry which is highly competitive.Marketing Environment
Competitive ForcesCosmetic and health care industry are one of the most competitive markets. With the advancement in tech-nology, researching for new products and combinations has become much easier and hence skin care prod-ucts are being developed at a much quicker pace (Mullins, 2012). The below is the five force analysis of theindustry.1. Rivalry among existing firms: The skin care industry has several established brands that take up majormarket share. In case of NatureCare Jurilique and Botani are the significant competitors.2. Threats of new entrants: Skin care industry is an extremely profitable market when the right product is in-troduced and the right time. This makes the industry a lucrative market for any business that is planning todiversify its products. However, brand value plays a key role in growing in this market, especially since theproducts directly influence the health of the consumer. Also, the technology used for manufacturing skinproducts are patented by the major cosmetic companies and coming up with a new technology is challengingfor new entrants (Solomon, 2014). NatureCare is a well-established brand in its vicinity and produces prod-ucts that are specific to skin types. Hence the threat of new entrants is relatively low.