Advertising with the focus on these features will set them above the rest and customers will know they are protected going forward. The inclusions also add value to the product and will encourage brand loyalty. New features will entice the projected target market of adventure seekers males ages 35-54. Perks associated with premium cabin purchases will focus on the targeted Baby Boomers and encourage them into exploring luxury with Carnival.
Target Market: I would recommend Carnival Cruise Lines to increase their target market to include males ages 35-54 with a focus on adventure. They would also benefit by targeting the luxury market which would appeal to Baby Boomers who are now retired and can afford to vacation in style. Product Strategy: I would recommend Carnival Cruise Lines turn their approach into “An Inclusive Cruising Experience”. They should include a luxury spa service with their high end room sales. Certain pricing should include liquor and priority seating to exclusive on board gourmet restaurants. I would suggest ground excursions and rooms combined pricing to be sold as an “Adventure Package” at their more exotic locations. Promotion Strategy: I would recommend Carnival Cruise Lines set up a “Bring A Friend” referral program which would discount the repeat customers for each additional cabin sold to a first time cruiser on the same sailing. Recommendations Luxury At Sea The All Inclusive Cruising Experience
References List reference sources here – APA format preferred Be sure to cite references in the body of the slide presentation
- Fall '18
- Professor assadipour
- Carnival Cruise Lines, cruise line, Holland America Line, Cruise lines, Carnival Corporation & PLC