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Increase and diversify toward on demand mobility

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increase and diversify toward on demand mobility services and data-driven services. This couldcreate up to $1.5 trillion—or 30 percent more—in additional revenue potential in 2030,compared with about $5.2 trillion from traditional car sales and aftermarket products/services, upby 50 percent from about $3.5 trillion in 2015 Exhibit Connectivity, and later autonomoustechnology, will increasingly allow the car to become a platform for drivers and passengers touse their time in transit to consume novel forms of media and services or dedicate the freed-uptime to other personal activities. The increasing speed of innovation, especially in software-basedsystems, will require cars to be upgradable. As shared mobility solutions with shorter life cycleswill become more common, consumers will be constantly aware of technological advances,which will further increase demand for upgradability in privately used cars as well.COMPANY PROFILE: - INTRODUCTION TO HYUNDAIThe Hyundai Motor Company, Commonly known as Hyundai Motors, is a South KoreanMultinational Automotive manufacturer, headquartered in Seoul. The company was founded in1967 by Chung Ju-yung and, along with its 32.8% owned subsidiary,Kia Motors,and its 100%Owned luxury subsidiaryGenesis Motor,altogether comprising the Group. It is thethird largestvehicle manufacturer in the world. Hyundai operates the world's largest integrated automobile12
manufacturing facility inUlsan,South Korea which has an annual production capacity of 1.6million units. The company employs about 75,000 people worldwide. Hyundai vehicles are soldin 193 countries through some 5,000dealershipsandshowrooms.TypePublicIndustryAutomobileFoundedChung Ju-YungHeadquarterSeoul, South KoreaKey PeopleChung Mong-koo (Chairman) and Lee Won-hee (President and CEO)Area ServedWorld Wide (Except North Korea)ProductsAutomobiles, Luxury Cars, Commercialvehicles EngineRevenueUS$93.649 trillion (2016)WebsiteHISTORY:-Chung Jug-Yungfounded theHyundai Engineering and Construction Companyin 1947.Hyundai Motor Company was later established in 1967. The company's first model, theCortina,was released in cooperation withFord Motor Companyin 1968. When Hyundai wanted todevelop their own car, they hiredGeorge Turnbullin February 1974, the former ManagingDirector of Austin Morris atBritish Leyland.He in turn hired five other top British car engineers.They were Kenneth Barnett body design, engineers John Simpson and Edward Chapman,JohnCrosthwaiteex-BRMas chassis engineer and Peter Slater as chief development engineer. In1975, thePony,the first South Korean car, was released, with styling by Giorgio Giugiaro ofItalDesignand powertrain technology provided by Japan'sMitsubishi Motors.Exports began inthe following year to Ecuador and soon thereafter to theBenelux countries.Hyundai entered theBritish market in 1982, selling 2993 cars in their first year there. In 1984, Hyundai beganexporting thePonyto Canada, but not to the United States, as the Pony would not pass emissionsstandards there. Canadian sales greatly exceeded expectations, and it was at one point the top-

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