Duke University and his Bachelor of Science in Industrial Engineering from

Duke university and his bachelor of science in

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Duke University and his Bachelor of Science in Industrial Engineering from Auburn University to good use (Apple, Inc., 2012). Cook has a supporting cast of Vice Presidents that should be able to help him continue with success at Apple, Inc. Eddy Cue, the Senior Vice President of Internet Software and Services, is a twenty-three year veteran of Apple and was a major part in creating Apple’s online store and the iTunes store (Apple, Inc., 2012). Craig Federighi, the Senior Vice President of Software Engineering, brings years of experience from working under Jobs at Apple and NeXT (Apple, Inc., 2012). Jonathon Ive, the Senior Vice President of Industrial Design, is known as “the driving force behind the look and feel of Apple’s innovative products” as he is the man that has lead the design team for the company since 1996 (Apple, Inc., 2012). Bob Mansfield, the Senior Vice President of Technologies, has been responsible for overseeing several breakthroughs in regards to Mac products since 1999 (Apple, Inc., 2012). Peter Oppenheimer, the Senior Vice President and Chief Financial Officer, has been using his financial background and education to Apple as a controller then the CFO since 1996 (Apple, Inc., 2012). Dan Riccio, the Senior Vice President of Hardware Engineering has been with Apple since 1998 and is responsible for leading the engineering teams that develop the Mac, iPhone, iPad, and iPod products (Apple, Inc., 2012). Phillip W. Schiller, the Vice President of Worldwide Marketing, has twenty-fives of marketing management, the majority of which has spent with Apple over thecourse of his two different stints with the company (Apple., Inc., 2012). Bruce Sewell, the Senior Vice President and General Counsel, brings his over twenty- five years of legal experience in the technology realm to his position in which he handles all legal matters for Apple, Inc. (Apple, Inc., 2012). Jeff Williams, the Senior Vice President of Operations brings over twenty-five years of operational and engineering experience to his position where he is responsible for the quality control and supply chain management (Apple, Inc., 2012). With more than two centuries worth of experience in the industry combined when it comes to their top executives, it is now wonder that Apple, Inc. continues to be an extremely successful company. While Apple, Inc. has lost a visionary and innovative genius with the loss of Steve Jobs, Tim Cook is a worthy individual to be named CEO of this company. In his first quarter alone, Cook saw Apple post revenue of $36 billion and a quarterly net profit of $8.2 billion as compared to the previous year at the same time when the company posted revenue of $28.3 billion and a net profit of $6.6 billion (refer to exhibit 1) (Apple, Inc., 2012). His education, work experience, and supporting cast empower him with the tools to keep moving Apple, Inc. forward.
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3 The Innovative Success that is Apple, Inc.
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