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‘Treasure planet, Home on the range’ movie. No co-financing policy of Disney studioavoid the help of other financial partners. It is difficult to realise the proper balancebetween pursuing existing franchises and new original concepts, although it is criticalto long term success. Changes of technology and increasing media networks areother risks that can affect to Disney media network (Dholakia & Schroeder 2001).Disney studio could have optimised the returns by identifying audience expectationsand allocate those expectations to film ideas and selecting best actor to the cast.Catmull (2008) stated that create something original achieve the certainty. To avoid
the financial risk, they can have pursued franchise base more. Update with newtechnology will strong the innovation process. Consequently, implement strategycould minimise risk effectively by reducing cost and gaining competitive advantages.3. The world’s largest entertainment conglomerate is The Walt Disney company(Elberse 2016). To study organisational culture, Disney is the perfect examplebecause it has clear mission and vision that they conducting already (Curtis 2016).The culture of the Disney studio could be defined as a strong co-operated teamworkwith combination of creative, innovative and profitable entertaining experience.The co-values of the Disney studio are important in the culture of the organization.Values of employees are great resources to build a strong production and it enhancethe success rate of the company. Employees effectively share recourses by workingtogether leading to achieve highest grossing income and box office success byidentifying audience expectations. Disney studios following strong strategies to notallowing horror, comedy, sex, violence and smoking in their movies. Disneyanimation film innovation is the major turning point in the innovation history (Rojek2006). In 2013, releasing Frozento the audience, Disney shows that they havehighly succeed in the animation challenge becoming top grossing animated film andwinning two Academy awards for the best animated feature. In the Disney culture,