Ananda Krishnan is also the wealthiest Tamil in the world, ahead of Shiv Nadar, who is the 10th richest man in India. In 2002, Maxis purchased Timecel, a rival mobile service provider, from TimedotCom Berhad. Prior to the purchase, Maxis offered phone numbers beginning with 012, and TimeCell 017. Now, subscribers can choose between the two. In 1999, Maxis introduced the popular pre-paid brand "Hotlink", which currently has 10 Million customers. On April 27, 2007, an offer was made to buy out Maxis and privatize the company in preparation for expansions into the Indonesian and Indian markets. The deal was offered by Ananda Krishnan, who pledged Maxis RM17.46 billion (US$5.1 billion) in exchange for all remaining shares of the company. The offer is to be formally made by Usaha Tegas, a company owned by Krishnan, on May 3, 2007, while the Kuala Lumpur Stock Exchange suspends trading of the company's shares until May 3. 1.2 Product and Services. Maxis provide a variety of mobile communication products and services. They offer prepaid call plans, monthly subscription plans, global roaming, MMS, WAP (over both GSM and GPRS), Residential Fixed Line services, Broadband Internet plans, and as of early 2005, 3G services to both prepaid and postpaid subscription customers. M A X I S C o m m u n i c a t i o n B e r h a d 19
For business customers, Maxis offer VSAT services (satellite based communications) and BlackBerry based mobile services besides regular services. Maxis also provide an online Music store for its customers to download multimedia content. Maxis most popular service is its prepaid brand Hotlink, which currently serves over 8 million customers in Malaysia. They are currently heavily promoting a new IDD 132 service, which offers discounted calls to landlines in selected countries, at a rate of 20 sen (roughly 6 US cents) per minute which is, at certain times for many subscribers, even cheaper than a local call. Maxis is currently involved in a price war with its competitors (particularly DiGi) in the prepaid SIM market which has driven its Hotlink starter pack prices down to RM6 (about USD$1.2). Currently, Maxis is the default carrier for the iPhone 3G. The iPhone is an Internet and multimedia enabled Smartphone designed and marketed by Apple Inc. Because its minimal hardware interface lacks a physical keyboard, the multi-touch screen renders a virtual keyboard when necessary. The iPhone functions as a camera phone (also including text messaging and visual voicemail), a portable media player (equivalent to a video iPod), and an Internet client (with email, web browsing, and Wi-Fi connectivity) 1.3. Motive. The motive of Maxis Communication to expanding into regional markets like India and neighboring Indonesia is to search a new business opportunities. The maxis chairman, Megat Zahiruddin said that the company will keep on looking opportunities and focus on countries in the region where the management and expertise can be used. In addition, the reason of going abroad is due to the telecom penetration rate for both companies are low and cheap. Apart from that, maxis aspiration to become a regional communications player of choice also leads to the market expansion.
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- Fall '15
- Maxis, Maxis Communication, MAXIS Communication Berhad