Internal referenc price is one where consumers

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find unexpectedly high prices on products they consider buying. “Internal reference price” is one where consumers evaluate a price by comparing it with a relative standard of what they expect a product to cost.B. With “external reference price”, sellers price items by comparing the prices to those found outside of this shopping situation. External reference prices are usually set up with the format “compare to $ …”.C. “Sticker shock” is the feeling of surprise experienced by consumers when they find unexpectedly high prices on products they consider buying. “Internal reference price” is one where consumers evaluate a price by comparing it with a relative standard of what they expect a product to cost. “Participative bargaining” is not an actual marketing term. “Participative pricing” is where consumers partake in determining the final price.D. With “external reference price”, sellers price items by comparing the prices to those found outside of this shopping situation. External reference prices are usually set up with the format “compare to $ …”. “Sticker shock” is the feeling of surprise experienced by consumers when they find unexpectedly high prices on products they consider buying. “Internal reference price” is one where consumers evaluate a price by comparing it with a relative standard of what they expect a product to cost. In this quiz question, Emily first creates an internal reference price of what she expects her laptop to cost her. When she sees what her built product s supposed to sell for, she experiences sticker shock. Finally, the deal of a lower price if the laptop is bought today is an example of an external price reference, comparing it to the higher price. E. “Sticker shock” is the feeling of surprise experienced by consumers when they find unexpectedly high prices on products they consider buying. “Participative bargaining” is not an actual marketing term. “Participative pricing” is where consumers partake in determining the final price.
Score:0/1 4.The ratio of perceived benefits to price is called:
Student ResponseValueCorrect AnswerFeedbackA. prestige pricing.0%B. value analysis.0%C. value.100%D. the
General Feedback:Text page 332

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