Capabilities 2018 16 Leeds University Business School Marketing

Capabilities 2018 16 leeds university business school

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Capabilities (general) 30
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24/10/2018 16 Leeds University Business School Marketing (specific) Capabilities Ø Market research systems Ø STP Ø Product (service) management Ø Pricing management Ø Promotion management Ø Distribution and logistics management 31 Leeds University Business School VRIN-O Framework: Sustainable CA (SCA) V ALUABLE: “does the resource or capability enables the firm to exploit an external opportunity or neutralize an external threat?” R ARE: “ Is control of the resource/capability in the hands of a relative f