3)
Differentiate our Food Customer Propositions
4)
Accelerate Innovation in our Drinks Business
5)
Unlock Value in our Portfolio
6)
E2E Processes - 'Better for Customers' and 'Simpler for Stores'
Figure sourced from organisational website
It all starts with building a great retail team that listens to customers, team members and suppliers.
Through their Voice of the Customer programme across their brands, the store teams and Support
Office receive daily feedback from the customers. Which means the programme team can focus every
day on continuing to improve offer and shopping experience for their customers.
Slogan & Branding
(sourced)
In 1987, Woolworths launched their "The Fresh Food People" campaign, the fundamental campaign
that existed until 2012, when they slightly modified their long-running slogan with "Australia's Fresh
Food People" to promote the fact that 96% of fresh produce sold in Woolworths supermarkets is
grown in Australia. In 2014 they brought the original "The Fresh Food People" slogan along with a
new commercial line-up.
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Woolworth Rewards and credit card
(sourced)
In September 2007, a trial began in central west New South Wales of Everyday Rewards, a
Woolworths shopping card that automatically tracks supermarket purchases and stores fuel discount
entitlements, thus eliminating the need for shoppers to retain paper coupons previously used for this
purpose. In addition it allows Woolworths to record purchases made by customers to offer them
relevant promotions and for studies in demographics and marketing, hence incentives for customers
who register their details. This followed Woolworths' announcement that it was planning to launch a
general purpose credit card in 2008. Woolworths is expected to offer these credit cardholders reward
vouchers redeemable throughout its store network. Woolworths subsequently announced that the
Woolworths Everyday Money MasterCard would be launched on 26 August 2008 and allows
customers to earn shopping cards redeemable at Woolworths group retailers. Woolworths stated in
June 2008 that "well over a million" shoppers had taken a card and registered their details. In August
2008, Woolworths stated that there were 3.8 million cards on issue, with 2.4 million cards registered.
Own or Private label brands
(sourced)
Woolworths has a range of generic or private label brands as follows:
Essentials: A budget label covering everyday household products and groceries. Products within this
range typically feature a red and white Woolworths logo on the top left corner on the front side of the
packaging.
Woolworths Food Range: Woolworths' most populous own brand range, it features food lines in all
categories across the store. Products in this range feature a green and white logo. Customer can
become part of a food sampling group called "Bunch" in order to test foods within this range and
provide feedback to make improvements.
