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Changes to current operations can include:Staff, including recruiting and training new staff and retraining current staffWork practices, including altering existing practices and introducing new onesPremises, including expansion, refitting or finding new premisesEquipment, including adapting and duplicating existing equipment and purchasing new equipmentLegal issues and compliance with regulationsFinancial practices, including refinancing, andAdopting new billing and/or accounting methodsThe viability of proposed changes to operations must be determined and then communicated to all key stakeholders because the success of the changes depends on their support. The key stakeholders will not give the level of support needed unless they clearly understand the benefits of the changes and have confidence that the proposal has been properly assessed.3.3 Document newly identified report on marketing opportunities and required changes to operationsR 1. review your notes made from the collaborative session:BSBMKG501 Student Assessment Guide v1.0 Page 18
list and make adjustments if required, to the Change Management Planattach the finalised version of the Change Management Planinclude a rationale on why these changes were adopted or not usedR 2. word count is not critical.Upon the receipt of the feedback from the stakeholders, make the necessary adjustments to your earlier findings where necessary. Changes which need to be made in response to new marketing opportunities must be documented:To ensure all changes, including knock-off effects, are identified and appropriate plans are made to manage themAs a means of informing all personnel who need to know about themNew markets can require an organisation to develop additional capacity to some of its current operations or to introduce new practices and procedures, depending on the relationship of the new market to its current markets.A wholesaler of dried and canned foods would need to increase the capacity of its operations if itbecame the sole distributor for a major breakfast cereal manufacturer but would not need to make major changes to its current practices and procedures.The new market could promote the market for bakery products from the same manufacturer and it could also knock out another brand of breakfast cereal. If the same wholesaler became a distributor of fresh meat it would have to introduce new procedures, equipment, and work practices and would become subject to a new set of regulations and laws.The changes will be determined by the nature of the organization, its current markets and operations, and the new marketing opportunity. Some organizations and some markets would require changes in other areas, while some organizations would not need to consider some of these factors. Each organization must determine and document its own changes for each new market it enters.BSBMKG501 Student Assessment Guide v1.0 Page 19