Which of the following types of research would be

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111. Which of the following types of research would be considered conclusive research? A. Experimenta l research B. Observational research C. Focus group research D. Social media monitoring E. In-depth interviews 112. Which of the following is a systematic means of collecting information from people using a questionnaire? 113. If a marketing researcher encounters severe time constraints, which of the following types of data sources would probably be available soonest? 114. Which of the following statements is NOT an example of the guidelines provided by the American Marketing Association for conducting marketing research?
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115. The number of customers who discontinue their use of a service divided by the average number of total participants is called: A. chur n. B. customer retention. C. customer lifetime value. D. cancellation cost. E. customer loyalty. 116. Which of the following data sources would be considered external secondary data? 117. Which of the following types of data would be the best choice for a fast food restaurant wanting to know how many hamburgers versus chicken sandwiches it has sold in past years? 118. A restaurant chain is working on improving the quality of its food and service. It recruits customers who agree to respond to customer satisfaction surveys once every three months over the next
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two years, in order to track its progress. What kind of data is the restaurant chain collecting? 119. Which of the following is an unstructured question? A. "What are the m characteristics fo shampoo?" B. "How satisfied were you with your last shampoo purcha neutral, satisfied, or very satisfied?" C. "Were you happy with the quality of the shampoo you p D. "On a scale from 1 to 5 (with 1 being very unimportant a important is fragrance when choosing a shampoo?" E. "How many brands of shampoo have you purchased in than 5?"
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