famous dollar menu) while still paying over the climbing minimum wage. Space Matrix McDonald’s space matrix shows room for growth in their competitive advantage and environmental stability. They average a -1.5 in competitive advantage with market share at -1.25, brand recognition at -1, the quality at -1, and the franchising group at -1.25. They average a -3.25 in regards to environmental stability with growth domestic product at -5, blockades to breakthroughs at -2, competition at -4, and demand variation at a -2. They are doing decent in the other categories, industrial strength and financial strength. They average a 3.25 in industrial strength drivers like easy entries at 6, appealing to government standards at a 3, use in technology a 2, and growth potential a solid 2. Their financial strength ranks highest at 5.25 with their RTA at a 6, level of leverage at a 6, working investment at a 4, and liquidations at a 5. This matrix show a need to regroup and combine their internal and external strategic position to strengthen the overall corporation. Short VS. Long As strong as McDonalds is it is hard to find goals to better suit an already successful company. One long term goal should be to expand the opportunity of supply. They have already place themselves in most 24 hour Walmart’s, but they should go outside of this, with delivery or faster smaller locations with limited menu. Short term would be to spin the bad publicity, they already have done so much for the community, and they need to really sell that in commercials and billboards. Another short term goal
You've reached the end of your free preview.
Want to read all 4 pages?
- Fall '09
- Brand, Fast food restaurant