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premium price strategy and focuses on superior quality ice-cream with setting their product pricesartificially high which same as Baskin-Robbins. Also, both companies of Haagen-Dazs and Tutti Fruttihave good value segmentation which they are able to facilitate the creation of the product and customersbelieve that the prices of both companies is fair. However, both companies priced its ice cream withpremium price which according its level of pricing. Baskin-Robbins is recommended to expand the product line so as to prevent the Baskin Robbins turn in tothe decline stage. Moreover, Baskin-Robbins also can use several pricing strategy in term of price fencesto increase its market share such as use the strategy of segmenting by buyer identification purchaselocation fences and segmenting by product bundling.6.0 ReferencesAnalyze The Haagen Dazs Marketing Essay. (n.d). Viewed on 29 July, 2016, Retrieved fromukessays.com:<-essay.php>Asharma. (2016).Baskin Robins.Viewed on 29 July, 2016, Retrieved from scribd.com:<>Pius, F.(2016). 5 Strategies Of ‘Psychological Pricing’. Viewed on 28 July, 2016, Retrieved fromentrepreneur.com: <>30
BBDT3193 Pricing StrategyBrand Awareness.(n.d). Viewed on 26 July, 2016, Retrieved from Investopedia.com: <>Cheema, E. (2012). Pricing & Tutti-Frutti.Viewed on 30 July, 2016, Retrieved from wordpress.com:<>Clarke, C. (2015). Pricing Strategy & Tactics. Viewed on 29 July, 2016, Retrieved from slideplayer.com:<>Competitive Pricing. (n.d).Viewed on 30 July, 2016, Retrieved from investopedia.com:<>Shelly, F.What Is Psychological Pricing?.Viewed on 27 July, 2016, Retrieved fromsmallbusiness.chron.com: < >How To Formulate A Premium Pricing Strategy. (n.d). Viewed on 29 July, 2016, Retrieved fromentrepreneur.com: <>Lisa. M. What Is Premium Pricing Strategy?. Viewed on 26 July, 2016, Retrieved fromsmallbusiness.chron.com: < >Market Strategy of Haagen Dazs. (n.d). Viewed on 31 July, 2016, Retrieved from brand-audit.blogspot.my: <>Policies For Different Buyer Type. (n.d). Viewed on 31 July, 2016, Retrieved from theorybiz.com:<-buyer-types.html>Price Strategies. (n.d).Viewed on 30 July, 2016, Retrieved from mbaskool.com:<>Pricing Policies And Strategies Examples.(n.d). Viewed on 29 July, 2016, Retrieved from slideshare.net :<>Ray, L. (2016). Examples Of Strategic Pricing.