premium price strategy and focuses on superior quality ice cream with setting

Premium price strategy and focuses on superior

This preview shows page 31 - 33 out of 38 pages.

premium price strategy and focuses on superior quality ice-cream with setting their product prices artificially high which same as Baskin-Robbins. Also, both companies of Haagen-Dazs and Tutti Frutti have good value segmentation which they are able to facilitate the creation of the product and customers believe that the prices of both companies is fair. However, both companies priced its ice cream with premium price which according its level of pricing. Baskin-Robbins is recommended to expand the product line so as to prevent the Baskin Robbins turn in to the decline stage. Moreover, Baskin-Robbins also can use several pricing strategy in term of price fences to increase its market share such as use the strategy of segmenting by buyer identification purchase location fences and segmenting by product bundling. 6.0 References Analyze The Haagen Dazs Marketing Essay. (n.d). Viewed on 29 July, 2016, Retrieved from ukessays.com: < - essay.php > Asharma. (2016). Baskin Robins. Viewed on 29 July, 2016, Retrieved from scribd.com: < > Pius, F. (2016). 5 Strategies Of ‘Psychological Pricing’. Viewed on 28 July, 2016, Retrieved from entrepreneur.com : < > 30
Image of page 31
BBDT3193 Pricing Strategy Brand Awareness. (n.d). Viewed on 26 July, 2016, Retrieved from Investopedia.com: < > Cheema, E. (2012). Pricing & Tutti-Frutti. Viewed on 30 July, 2016, Retrieved from wordpress.com: < > Clarke, C. (2015). Pricing Strategy & Tactics. Viewed on 29 July, 2016, Retrieved from slideplayer.com: < > Competitive Pricing. (n.d). Viewed on 30 July, 2016, Retrieved from investopedia.com :< > Shelly, F. What Is Psychological Pricing?. Viewed on 27 July, 2016, Retrieved from smallbusiness.chron.com : < > How To Formulate A Premium Pricing Strategy. (n.d). Viewed on 29 July, 2016, Retrieved from entrepreneur.com: < > Lisa. M. What Is Premium Pricing Strategy?. Viewed on 26 July, 2016, Retrieved from smallbusiness.chron.com: < > Market Strategy of Haagen Dazs . (n.d). Viewed on 31 July, 2016, Retrieved from brand- audit.blogspot.my: < > Policies For Different Buyer Type. (n.d). Viewed on 31 July, 2016, Retrieved from theorybiz.com :< - buyer-types.html > Price Strategies. (n.d). Viewed on 30 July, 2016, Retrieved from mbaskool.com :< > Pricing Policies And Strategies Examples. (n.d). Viewed on 29 July, 2016, Retrieved from slideshare.net : < > Ray, L. (2016). Examples Of Strategic Pricing.
Image of page 32
Image of page 33

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture