On the mobile aspect of the industry something that

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on the mobile aspect of the industry, something that Yahoo desperately needed to get involve into. Mayer’s strategy for the company, it seemed was to acquire small businesses for their tal- ented employees and not for what it could help with the growth of Yahoo! She made public an- nouncements of new technology that wasn’t ready and it ultimately failed and disappointed the users (Yahoo Ad Manager). She was known for her micromanaging of people that it infuriated numerous executives. She spent more time on the new branding and the directions of the “!” then she did on trying to find a way to incorporate Yahoo! into the mobile market. She continued with the existing structure that everyone at the company agreed way outlived its usefulness. Then when she did embark on new ventures, she never laid out a plan for it. When she finally decided on a plan in late April 2015, the executives felt that it was too little too late and they had lost faith in her ability to lead them out of the deep hole. (Forbes, 12/14/2015) Then in late 2013 and 2014, Yahoo! experienced a security breech and was not able to fully recover from it. Over 1 billion accounts were hacked in 2013 and 500 million user accounts had been compromised in 2014. It was known as the largest security breaches of a single com- pany computer network. In fact, in 2016 Verizon offered $4.83 billion for Yahoo! and then the breech happened, followed by an investigation and possible lawsuits. Verizon then offered $925 million less due to taking on the responsibility of any and all legality of the breech in the future. Finally, in June 2017, Verizon and Yahoo! have completely merged after shareholder ap- proval. Combined with AOL, which Verizon acquire the year previously, will now be called Oath with will cover 50 media brands and 1 billion consumers globally. Marissa Mayer was paid a $23 million severance pay and resigned. The merger expects a staff reduction of 15% in areas
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The Acquisition 10 such as operations, sales and marketing. (Lunden, 6/13/2017) It is said that Verizon wanted Ya- hoo! for their online advertising bid. This would be due to the competition between AT&T and Verizon and AT&T’s merger with DirecTV. Marissa focused on technology program and profi- ciencies around advertising systems, but neglected to control on that due to lack of subject mat- ter. (Pikri, 1/11/2017 & Fiegerman 4/18/2017) New Beginnings With the merger now complete, Verizon is looking towards the future. The AOL/Yahoo combination furnishes a third of the worldwide marketing choices besides Facebook and Google. By bringing them together, Verizon is planning on layering in some massive targeting, data and delivery paths and hopes to be a real competitor to Facebook and Google. (Yahoo Acquisition, ukn.)
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The Acquisition 11 References ( YAHOO, Y. (n.d.). Yahoo expects Verizon deal to close in June. Retrieved September 17, 2017, from C. (2017, March 14). Verizon sought $925 million discount for Yahoo merger, got $350 million.
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