Topic Detail By whom By when 1 New formulas Observe thai herb soap and chemical

Topic detail by whom by when 1 new formulas observe

This preview shows page 13 - 16 out of 18 pages.

Topic Detail By whom By when 1. New formulas Observe thai herb soap and chemical free Marketing manager 6 months before launch new products 2. New packing Show the organic and authentic thai herb Marketing manager 3 months before launch new products 3. Celebrity endorsement Using celebrity to promote products Marketing manager Launch new products 4. Pack size To gain 10% sales from cash & carry Sales manager Launch new products 5. Advertising Use social media to promote Marketing manager 1 week after launch new products 6. Checking Assortment sales Marketing channel manager Every 3 weeks 7. Point of purchase Put products on gondola shelving Marketing channel manager First 3 months after launch new product 8. Promotion Buy 2 piece get 20% discount Marketing manager After 3 months 9. Producing more units Economies of scale Marketing channel After 6 months 10. Reduce cost Using technology Marketing channel After 6 months 11. Public relation Booth event Marketing manager 10th month
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POINT OF PURCHASE
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Modern trade Traditional Variety in offering Ambiance Pricing Cash & carry Big pack / bunding Pop-up trial Hypermarket Promotion Festival Supermarket Packaging Event, limited edition Convenience Store Shelf POS, stamp collection Gas-station Plan Free sample Poster Annual Plan Depend on situation
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