Amway is an example of a business that recognises its wider responsibilities It

Amway is an example of a business that recognises its

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Amway is an example of a business that recognises its wider responsibilities. It recognises that to be a good corporate citizen , it needs to support causes that matter to the communities in which it operates. As well as its business aims, the company has a range of social and ethical aims that are part of a ‘Global Cause Program’. Amway’s global vision is to help people live better lives. At the heart of this commitment is the One by One Campaign for Children that helps disadvantaged children from around the world. This programme aims to support Amway’s employees, ABOs and customers in putting time and money into helping disadvantaged children get access to medicine and education. Amway works with many different groups of people to carry out its business. This case study explores the relationship between Amway and its stakeholders . Stakeholders Stakeholders are groups or individuals who have an interest in the decisions of the company and its business. Stakeholders can be internal to the business, such as employees, or external, like suppliers, customers or the public.
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20 CAS E A company may have shareholders who can be internal or external stakeholders. As a private company, the families who own Amway are its sole shareholders. It is important that Amway communicates regularly with its stakeholders. They can affect or be affected by the business. Amway uses different ways to communicate with its various groups of stakeholders. The method chosen depends on the message and the person receiving the message: • websites, emails and voice mail updates promote products and services to ABOs and customers and keep them up-to-date • industry and trade memberships enable Amway to share and receive industry information • publications target key sales messages, for example, its monthly newsletter for ABOs, Amway Focus • events and exhibitions help Amway to communicate to ABOs, consumers and guests about running an Amway business and the products it can provide. How stakeholders affect Amway Amway is a direct selling company, selling products directly to consumers without going through traditional retail outlets or ‘high street’. A supply chain links the finished products to end consumers. Amway has its own distinct supply chain, placing a strong emphasis on its ABOs. They are able to focus on individual customers and their needs. This supply chain is different from a more conventional supply chain that sells goods to final consumers through retail outlets. Amway’s way of working depends on building lasting connections with the end consumer. Feedback provided by consumers and ABOs helps to shape future changes in products and the service provided. Suppliers must produce quality goods that Amway ABOs can sell with confidence. The goods should offer value for money and provide guarantees that they will meet Amway standards.
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  • Summer '13
  • abdul
  • Mott MacDonald

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