Patents on prescription medications give

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53. Patents on prescription medications give pharmaceutical companies that own the patents a(n) _____ for 17 years until the patent expires. a. targeted market position b. sustainable competitive advantage c. strategic focus d. situational strength e. opportunistic privilege ANS: B A sustainable competitive advantage is one that cannot be copied by the competition, in this case at least until the patent expires. PTS: 1 REF: 21 OBJ: 02-5 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy 54. iTunes has a(n) _____ as they have exclusive agreements with some of the most sought after music corporations that other digital music stores do not have.
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PTS: 1 REF: 21 OBJ: 02-5 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy 55. Which of the following is a type of strategic alternative that matches products and markets? 56. All of the following are strategic alternatives that match products with markets EXCEPT: PTS: 1 REF: 22 OBJ: 02-6 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Strategy 57. _____ is a strategy of increasing market share for present products in existing markets. a. Market penetration b. Product development c. Market development d. Diversification e. Product penetration ANS: A PTS: 1 REF: 22 OBJ: 02-6 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Strategy 58. Market penetration occurs when:
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