Through these it will be possible to attract experienced employees who are well

Through these it will be possible to attract

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Through these, it will be possible to attract experienced employees who are well
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SWOT ANALYSIS 4 versed with the issues in the company. By attracting employees who exhibit their prevailing culture, the company is going to meet their expansion needs. 3. In respect to the limited financial base, the introduction of technology in the various departments at the company as distribution will be vital to the improvement of their position. Using dynamic pricing and trading as well as the adoption of interactive direct marketing will them to enhance the overall effectiveness and thus cutting on the inefficiencies that allow them to invest capital in the more deserving areas as marketing (Thomas, Francis, John, & Davies, 2012). Taking Advantage of the Company’s Opportunities 1. In taking advantage of the company’s opportunities to adopt the packaging that is most acceptable to the consumers, the company should engage the consumers through the diverse platforms as their websites and social media platforms in surveys on their most preferred packaging and labels. Through these, the company will possess an informed platform in making their packaging decisions (Huo, 2012). 2. In taking advantage of the market niche, the company should adopt technology platforms in the attainment of the lowest costs of operation as well as lowest prices through the integration of the customer response system. The system will link customer behavior to the distribution as well as production and supply chain lowering inventory and distribution costs (Rollins, Bellenger & Johnston, 2012).
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SWOT ANALYSIS 5 Further; IT will allow the company to employ specific market focus, ensuring that they serve a specific market better than the competitors.
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  • Spring '12
  • Marketing, Rollins, Bellenger & Johnston

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