32_Cultural Differences Between Countries The Brazilian and the.pdf

The highest ranking factor in geert hofstedes

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The highest-ranking factor in Geert Hofstede’s analysis for China is Long-term Orientation - LTO (118), which is true for all Asian cultures. A society's time perspective and an attitude of persevering are indicated by this dimension. Overcoming obstacles with will and strength, if not with time, is the most important. When it comes to Individualism (IDV), the Chinese rank the lowest in Asia, at 20. The high emphasis on a collectivist society, as well as the Communist rule, may partially explain this. A close and committed group, such as a family (including the extended family) or extended relationships, makes evident the low Individualism ranking. Strong relationships, in which everyone takes responsibility for fellows, is fostered by the society. Therefore, in a collectivist culture, loyalty is paramount. China's Power Distance ranking of 80 is of note. A high level of inequality of power and wealth within the society is then suggested. 5 Cultural Similarities Between Brazil and China in Doing Business: Both Brazil and China have historically been described from an Orientalist angle, using the category by Said (2003). Moreover: 1) Both Chinese and Brazilians do not feel comfortable with getting straight to the point when it comes to closing a deal: they prefer to socialize and get to know with whom they are doing business; 2) It is necessary to invest a considerable amount of time developing good rapport and a pleasant, relaxed relationship before discussing business in Brazil and in China. A precondition to a Estimated Values Defined according to the Western/European view.
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Proceedings of the 7th International Conference on Innovation & Management · 1990 · successful business relationship is establishing an atmosphere of trust. Business people in both countries prefer to establish a strong relationship before closing a deal; 3) Although how to address someone in both countries is not exactly the same, it still shows how both countries appreciate hierarchy levels and authority; 4) Embarrassing a Brazilian should be avoided. If an individual is openly criticized, he/ she will lose face with the others in the meeting. And for having disobeyed the unwritten rule, the person making the criticism also loses face. In China, too, a relationship and any business that might result from it can be instantly destroyed by saying or doing anything that causes someone to lose face. Therefore, the rule works for both countries; 5) Chinese and Brazilian business people negotiate with people, not companies. It is not advisable to change the negotiating team, otherwise one may have to start over from the beginning; 6) Face-to-face meetings are most preferred by the Brazilians and the Chinese, rather than written or telephonic communication; 7) Contacts are very important in Brazil and in China. Everyone has networks, and one’s network may extend into friends' networks. Creating relationships is part of the culture in both countries.
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