Creating false wants and too much materialism o Marketers respond that such

Creating false wants and too much materialism o

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Creating false wants and too much materialismoMarketers respond that such criticisms overstate the power of businesses to create needsoMarketers are most effective when they appeal to existing wants rather than attempt to create new onesToo Few Social GoodsCultural Pollution– senses are constantly assaulted by marketing and advertisingMarketing’s Impact on Other BusinessesCritics also charge that a company’s marketing practices can harm other companies and reduce competition. Three (3) problems are involved:1) Acquisitions of competitors2) Marketing practices that create barriers to entry3) Unfair competitive marketing practicesCritics claim that firms are harmed and competition is reduced when companies expand by acquiring competitors rather than by developing their own new products.Critics have also charged that marketing practices bar new companies from entering an industry3.define consumerism and environmentalism,and describe the effect of each on marketing strategies. (textbook, pp. 119–126)Consumer Actions to Promote Sustainable MarketingTwo (2) Major Movements:1) Consumerism– is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers. Both marketers and consumers have rights that need to be protected. Traditionally sellers rights include the following:The right to introduce and product in any size and style, provided it is not hazardous to personal health or safety or, if it is, to include proper warnings and controlsThe right to charge any price for the product, provided no discrimination exists among similar kinds of buyersThe right to spend any amount to promote the product, provided it is not defined as unfair competitionThe right to use any product messageThe right to use buying incentive programsTraditionally buyers
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