It is said that consumers behavior towards branded products or services

It is said that consumers behavior towards branded

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It is said that consumers behavior towards branded products or services according to their age, gender and personality traits and people get social according to their personality traits. The research explicated that individuals behave differently towards the same brand according to their gender. So gender is the basis of determining the consumer behaviour
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To examine about the consumer behavior of younger and older consumers in relation to the factors like income or age. Degree of loyalty is also influenced by the type of product, importance of product and also the characteristics of brand. It is proposed that the products like toothpaste which consumers use every day and for long time, they rarely think about changing these types of products The degree to which consumers is influenced by the groups with whom they interact and the wish to display the brands are the two dimensions of Conspicuous Consumption. Now the products are not consumed only for the satisfaction and getting benefits, although the branded products are used as the symbol of high status and richness. The brands have the power to make them others realize the status of consumers and also what they think about them. 3 Research Methodology This study deals with the Methodology adopted in conducting the study related to social media advertisement influence on consumer purchasing intention. The chapter is organized as follows; Source of data, Primary sources, Secondary sources, population Sample and sampling method Measurement and instrument selection, Variable, Hypothesis Plan of analysis Software employed Research schedule. 1.12 Research design Research is quantitative and causal in nature, includes surveys and fact-finding enquiries of different kinds. The major purpose of causal research as it measures the impact and relationship between social media advertisement and consumer buying intention exists at higher education institutes of larkana. And it is also quantitative in form which used to measure survey method in form of questionnaire where data is gathered. And the time horizon of this study single cross sectional survey designs that is; only from one sample (SZABIST Larkana) and only once data is collected. 1.13 Source of data collection For this study just essential strategy for information gathering was utilized as a part of directing the exploration. 1.14 Population The target population of this study is three (BSCS, BBA & MBA) of larkana, estimated population of all three programs through verification from acedemics depoartment of SZABIST larkana, we have selected population of the study comprising of student in these proframs are 500.
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1.15 Sample size According to 5% margin of error from the population 500 and 95% confidence level, the sample size is 217 to to represent whole population. This sample wa sslected as per sampling guduilines by Uma Sakarin’s Mthods of Business Resesrch book (5 th Edition) to ensure that the sampled was representative enough to draw conclusion.
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  • Spring '16
  • Sir Abdul salam
  • Brand

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