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messages they will receive (Robson, 18). Marketing and advertising strategy and methodSince Saudi Arabia has already on the go consumers, the country tend to have a busy lifestyle and offers that involves work, study, and even work. With this, the market segment tendsto be above average purchaser of online organic food since the population is frequently moving around; hence, they are most likely to engage in online shopping each and every day. With this, this market segment equally tend to be a variety seekers meaning that they are more responsive
Surname 8to new product offerings and sales promotions, hence, they are easily won, but extremely difficult to retain in the long run if the company does not invest heavily in product lines and salespromotion (Atkins, Archana & Youn-Kyung, 43). To understand this population more, the company will categorize customers into different groups that share similar interests such as geographical location, education, and income in order to precisely target them. Therefore, to successfully leverage from these demographic groups, the company will use conversation strategy to optimize its website by making it user-friendly whilst ensuring the search engines work perfectly so that the customers' requests load very fast.More important, the website will be supported social media platforms such as Twitter to build a robust online audience. In essence, for the company to successfully build and engage newsocial media audience, the social media platforms will be updated weekly with advertisement posts to create an outstanding image with an individual organic item that will subsequently add value to customers when scrolling through social media (Atkins, Archana & Youn-Kyung, 45). Equally, for this online grocery business to easily penetrate the Saudi market, it will partner with other Saudi companies such as Abazeer that retail complementary organic product. In essence, marketing locally through such companies will make potential customers know this grocery business better. Lastly, the company will use a multichannel marketing strategy to interact with the customers. This will include direct email, messaging, catalogs, and physical store to ensure that the purchasing process of the organic food is more controlled by the customers than the company (Atkins, Archana & Youn-Kyung, 47).Ethics and laws within an online grocery storeFirst and foremost, web tracking is one of the ethical issues within my online grocery business. In most cases, the company’s website will perform user tracking through cookies and
Surname 9tracking software without obtaining the consent of the customers in which the customers will notprecisely understand what their actions imply. In essence, the history of customers’ tracking is stored on the website and when any customer visits the website again, the customer is well known; hence, the company will use this information to target customers (Turban & et al., 18).