Information about TRAIN law was also provided through the newspapers and the

Information about train law was also provided through

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implementation of TRAIN law can be read through the internet. Information about TRAIN law was also provided through the newspapers and the television. A research conducted last year (2018) by the BSBA students with the title Awareness in TRAIN Law showed that business owners in Central Bontoc are much aware about TRAIN law. Further, apart from the information drives being observed in social media, newspaper and on television and radio, a seminar was also conducted by the Bureau of Internal Revenue in collaboration with the Department of Accountancy last April 2018 to inform businesses and the public about the changes brought about by TRAIN law. These activities made the grocery store owners somehow knowledgeable about TRAIN law. Lastly, the challenge with the second lowest mean is Decreased in volume of sales with a mean of 3.55 which falls under the descriptive title “Much Encountered”. 16
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Although it falls under the descriptive title of much encountered, this challenge is not that serious for the grocery owners. Since products usually sold at grocery stores are the essential ones, this makes the effect of the TRAIN Law to be minimized. Although it’s very evident that a lot of their products are still affected such as the sweetened beverages, its effect is deemed to be temporary. From informal interview with the grocery store owners they claimed that Bontoc people are still fond of drinking soft drinks especially that Bontoc has a warm weather. You often hear the phrase “pacoke kt man” ( can you please buy a coke) from your friends or family members. On the adoption strategies used by businesses to cope up with the implementation of TRAIN Law One of the most common noted adoption strategy used by the grocery owners is giving promos to customers . Attaching products to another product is a strategy used by the grocery owners to maintain their customers. One example of this promo is attaching an instant coffee to a dishwashing paste. According to one of the business owners interviewed, customers tend to buy these promo products because they get additional product compared to just buying a single main product with the same price increase. Another grocery owner said that it is an effective strategy to adjust their prices with the implementation of TRAIN law. The grocery owner said that giving promos to customers with the increased selling price does not concern much the customers compared to not giving the promo. As the customers get used to the increase in selling price of the products, the grocery owner slowly removed the promos. The second strategy is slowly increasing the selling price of goods . In order for the customers not to be shocked by the price increase brought about by TRAIN, the 17
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grocery stores slowly increase their selling price. Customers tend to buy products from groceries with cheaper prices. According to one of the business owners interviewed, in order to cope up with the implementation of TRAIN law, she slowly increased her selling price in order not to drive away her customers. She is worried that if she immediately
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